Sony-fifa Partnership Marketing Program The Value Of Sponsorship
Harvard Business Case Studies Solutions - Assignment HelpSony-FIFA Partnership Marketing Program: The Value of Sponsorship is a on Sales & Marketing, Fern Fort University provides HBR case study assignment help for just $11. Our case solution is based on expertise & our global insights.Sales & Marketing Case Study Authors:: Mark Jeffery, Saurabh Mishra Case Study DescriptionOn April 6, 2005, Sony Corporation announced the signing of a global partnership program contract with the Federation Internationale de Football Association (FIFA) and the organizer of the FIFA World Cup. The contract, which represented the first global marketing and communications platform for the Sony Group, would run from 2007 to 2014 with a contract value (excluding services and product leases) of 33.0 billion yen (approximately $305 million). This was a very significant marketing investment for Sony, since the cost of event sponsorship with advertising was typically two or three times the cost of the sponsorship rights; hence, Sony was potentially investing a billion dollars or more on FIFA-related marketing campaigns over the next several years. Many Sony senior executives were questioning the return on investment (ROI) of the FIFA sponsorship opportunity.
Marketing, Performance measurement, Strategy10 Steps Case Study Analysis & Solution Step 1 - Reading up Harvard Business Review Fundamentals on the Sales & MarketingEven before you start reading a business case study just make sure that you have brushed up the Harvard Business Review (HBR) fundamentals on the Sales & Marketing. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind.
Sony-fifa Partnership Marketing Program The Value Of Sponsorship Form
This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.Step 2 - Reading the Sony-FIFA Partnership Marketing Program: The Value of Sponsorship HBR Case StudyTo write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions.
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